01 · Problem
The brief, in one breath
Homeschool families juggle a dozen disconnected tools — spreadsheets, paper planners, scattered PDFs. The cognitive load was the real curriculum.
02 · Research
Listening before drawing
Twenty interviews with parent-educators across six states. Diary studies across a full term. Three rounds of usability with a closed beta of forty families.
03 · User insights
What we heard, distilled.
- 01Parents plan in weeks, not days — the calendar was the wrong default.
- 02Progress is emotional before it is metric — celebrate before you measure.
- 03Children want to see the map, not just the next stop.
04 · Design system
Systems first, screens second
A warm, typographic system built on Playfair Display and Inter, with generous spacing and a single accent of warm sand. Components scale from a quick capture on mobile to a full week board on desktop.
05 · Results
What changed.
+312%
Weekly active families
−68%
Time to plan a week
72
NPS at 90 days