01 · Problem
The brief, in one breath
The event had outgrown its templates. The brand needed to feel as considered as the speakers it was hosting.
02 · Research
Listening before drawing
Speaker interviews, attendee survey (n=480), and a competitive review of editorial conference brands across publishing and fashion.
03 · User insights
What we heard, distilled.
- 01An event is a publication — give it an editorial cadence.
- 02Signage is wayfinding before it is brand.
- 03Speakers want a stage, not a sponsorship grid.
04 · Design system
Systems first, screens second
An editorial identity rooted in warm linens and ink, with a typographic hierarchy borrowed from print supplements and a print-quality grid that survived from web to wall.
05 · Results
What changed.
Sold out in 6 days
Ticket sell-through
23
Press mentions
+41%
Repeat attendees